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CategoryPublic administrationBrandMajor French Public Administration

Improving new candidate recruitment with AI and agentic profiling

We created conversational agents that embody the target profiles. Real counterparts you can "talk" to directly, before the campaign, not after. Recruitment teams can then test messages and arguments. They adjust, in order to determine the right creative. And the most powerful part of this method: it replicates! Profile after profile, campaign after campaign, without having to start over from a qualitative study every time.

AI use casesEmployer brandAgentic
-20%lower CAC with more targeted creativevs. control
Step 1 Observe, analyze, auditThe proprietary data available on candidates, enriched with external sources such as GWI. The raw material that feeds each agent.
Step 2Define main goal and northstarDefine the testing protocol within the recruitment journey and keep the tool from becoming a conversational gimmick.
Step 3 Key ResultsThe number of profiles modeled and their fidelity to the source data. The signal that the tool serves decision-making, not just demonstration.
Step 4 Set up PrioritiesChoose which candidate profiles to prioritize rather than covering everything at once. Replicability comes later, once the first case is proven.
step 5 ExecutionDeployment with the recruitment and employer brand teams. Every real-world use enriches and refines the profiles that follow.
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