Winning the Battle for Additional Visits

The goal is to generate one additional visit per existing customer. Analyzing the loyalty database helps identify high-potential profiles, look-alikes of top customers, and profiles that can be upgraded to a higher frequency. This segmentation then guides the prioritization of customer acquisition strategies: which channels, offers, and touchpoints actually convert intent into an additional visit, rather than spreading efforts too thinly across the entire customer base.

CRMModelingForecasting

99%Burners' revenue is >99% of non-Burners' revenuevs. control

Step 1 Observe, analyze, auditAnalyze the behavior of active customers in the database: origin, behavior, and transactions.

Step 2Define main goal and northstarFor each segment of the database, define a specific business objective and the associated top key drivers.

Step 3 Key ResultsIncrease the engagement rate of the customer base through a welcome process for high-value customers (new sign-ups, first purchase, etc.).

Step 4 Set up PrioritiesIncrease the volume and duration of business activity. Ever-more-precise management of customer activity through CLV.

step 5 ExecutionAnalysis Testing across different groups (demographics, purchase history, etc.). Creating an activation score to trigger scenarios

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